By: Antonio
This magnificent article will soon be 6 years old and the advanced attribution has not advanced as far as we thought it could have. In Spain, there are few large companies that have given way to this...
View ArticleBy: Avinash Kaushik
<font color=blue><b>Antonio:</b></font> Here's something I did not realize enough, and hence did not stress, enough when I wrote this post... Attribution is not a technology...
View ArticleBy: Atribuição Multicanal: definições e modelos segundo Avinash Kaushik
[…] Esse artigo é uma tradução do texto original do Avinash Kaushik, evangelizador de marketing digital da Google. Já dizia um sábio: "Para garantir sucesso, gaste 95% do seu tempo definindo o problema...
View ArticleBy: 15 anglojęzycznych blogów o analityce internetowej (i nie tylko), które...
[…] Jest również autorem dwóch najlepiej sprzedających się książek Web Analytics 2.0 i Web Analytics: An Hour a Day. Te książki to obowiązkowe lektury, dla kogoś kto chce się zająć analityką...
View ArticleBy: Data Driven Marketing Automation – digitalfeu
[…] He therefore recommends heuristics driven models such as ‘Last Click’, ‘First Click’, ‘Linear Interaction’, and ‘Time Decay’ etc. to determine attribution....
View ArticleBy: Attributiemodellen binnen Google Analytics - SPARK
[…] Helaas zijn er weinig dingen zo ingewikkeld als attributie binnen analytics. Maar laat ons toch een poging doen om de verschillende attributiemodellen wat beter te begrijpen. In zijn artikel...
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