By: Is Advertising Dead? (Super Bowl Edition) - Martin Kihn
[…] The real impact for long-cycle products like cars and home loans may never be known with precision. But methods continue to improve. It is now possible to track individual ad exposures in digital...
View ArticleBy: Multi-Channel Attribution: Understanding your True ROI
[…] We must keep in mind that looking at attribution solely from a digital perspective leaves certain gaps in the data, particularly when a customer interacts with us across multiple devices or when a...
View ArticleBy: 5 Tips for Generating ROI from Digital Marketing: Measure, Monitor, Improve
[…] Once you have this information, set up a dashboard in Google Analytics or whatever platform you use to monitor key metrics related to business performance. At a minimum, your dashboard should...
View ArticleBy: Antonio
This magnificent article will soon be 6 years old and the advanced attribution has not advanced as far as we thought it could have. In Spain, there are few large companies that have given way to this...
View ArticleBy: Avinash Kaushik
<font color=blue><b>Antonio:</b></font> Here's something I did not realize enough, and hence did not stress, enough when I wrote this post... Attribution is not a technology...
View ArticleBy: Atribuição Multicanal: definições e modelos segundo Avinash Kaushik
[…] Esse artigo é uma tradução do texto original do Avinash Kaushik, evangelizador de marketing digital da Google. Já dizia um sábio: "Para garantir sucesso, gaste 95% do seu tempo definindo o problema...
View ArticleBy: 15 anglojęzycznych blogów o analityce internetowej (i nie tylko), które...
[…] Jest również autorem dwóch najlepiej sprzedających się książek Web Analytics 2.0 i Web Analytics: An Hour a Day. Te książki to obowiązkowe lektury, dla kogoś kto chce się zająć analityką...
View ArticleBy: Data Driven Marketing Automation – digitalfeu
[…] He therefore recommends heuristics driven models such as ‘Last Click’, ‘First Click’, ‘Linear Interaction’, and ‘Time Decay’ etc. to determine attribution....
View ArticleBy: Attributiemodellen binnen Google Analytics - SPARK
[…] Helaas zijn er weinig dingen zo ingewikkeld als attributie binnen analytics. Maar laat ons toch een poging doen om de verschillende attributiemodellen wat beter te begrijpen. In zijn artikel...
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